Scientific research plays a great role in influencing policy translation into action and programmes. Courtesy of the Evidence for Action Communication and Policy Workshop that I have been attending from Monday 29th November 2010 to Friday 3rd December 2010, I have acquired important skills that are going to impact my work as a Communication/Public Relations Officer.
I have learnt how to identify desired changes, exchanged on how policy changes happen in partner countries including Malawi Zambia and the UK. I have also learnt how to deal with varying audiences. The integration of the 4C’s of Integrated Marketing Communication (IMC) i.e. (Consumer, Cost, Convenience, Communication channel) into public health is such a wonderful initiative that is going to have a positive impact on the profession.
The various communication tools learned under the media advocacy component of the workshop have been so useful and will support my engagements with policy makers. The power of story telling, making compelling presentations and lobbying are indeed very vital tools. With the advent of social media, the workshop has empowered me with a better understanding of web 2.0 components including facebook, blogs, podcasts and how best these can be used to influence policy.
Benchmarking best practices in communication for policy change and constantly monitoring and evaluating communication and advocacy are key learning points that I am going to constantly reflect upon and implement. Thanks to the great team of facilitators from the Evidence for Action Research Consortium. www.evidence4action.org and Jayne Obeng from International HIV/AIDS Alliance www.aidsalliance.org
Vision: IDEAS, KNOWLEDGE AND INFORMATION THAT ENHANCE INDIVIDUAL AND INSTITUTIONAL TRANSFORMATION" Mission: "To continuously learn and contribute towards the transformation of communities and the world into a better place for present and future generations" VALUES: Integrity: Congruence, Inspiration& Objectivity
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